Grupo Lybb · Healthcare in Mexico

We know Mexico's public health system from the inside.

Specialists with careers at the CSG, IMSS, ISSSTE, the Ministry of Health and the INSP who now support pharmaceutical companies, manufacturers and health professionals through consulting, distribution and health workforce training.

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What Lybb means "Medicine" in Old English. A company of health specialists dedicated to consulting, medical device distribution and teaching in health technology assessment, focused on Mexico's public sector. Meet the team →
Why Lybb

A large opportunity, a high barrier to entry, and a model built to cross it.

Access to Mexico's public health sector is the largest market for health technologies in the country, and the least understood by those who innovate in it. Lybb exists to close that gap.

01 The opportunity The public sector is the largest buyer of medicines and devices in Mexico and the channel through which innovation reaches most patients. Entering its formularies and consolidated purchases defines the real market size for any technology.
02 The barrier A fragmented system — IMSS, ISSSTE, IMSS-Bienestar, SEDENA, SEMAR, PEMEX — where each institution has its own rules, processes and timelines, and where evidence is judged by criteria very few people know from the inside.
03 The model Three lines that reinforce one another: consulting builds relationships and market knowledge; distribution captures the value of bringing products to patients; teaching trains the evaluators and builds the Lybb brand.

Lybb brings together people who made decisions inside the public health system; today that experience supports those who want to reach patients.

What sets us apart

Real experience inside the public health service.

We have sat on the other side of the table: assessing dossiers, leading the update of the health supply catalogues of Mexico's main institutions, optimizing supply-chain regulations, managing budgets, serving on the governing bodies of the institutions' high-specialty hospitals, regulating supplies and training decision-makers. That is why we know which evidence carries weight, who reviews it, and how value is built so that innovation reaches the patient.

CSG We represented institutions on the Commission of the National Compendium of Health Supplies and know its decision-making processes first-hand.
IMSS Members of the health technology assessment process at the GTIETS for access to the SAI.
ISSSTE We led the end-to-end medicines and devices supply chain at ISSSTE headquarters, from catalogue inclusion to national distribution planning.
SSA · INSP Ministry of Health and National Institute of Public Health: we developed studies in epidemiology, health systems research and health economics.
Lybb's three areas

We accompany health innovation from the evidence to the clinic.

Three areas, one conviction: innovation only counts when it reaches the patient.

GO-PEN® Lybb is the exclusive distributor of GO-PEN® in Mexico, launching in March 2027. Information intended for health professionals. Information for professionals → Public market access consulting Health economics studies, value dossiers for the National Compendium of Health Supplies, market research and regulatory affairs before COFEPRIS. Learn more → Health Technology Assessment Training Center Programs for physicians, health economists and access teams: economic evaluation, multi-criteria analysis, biostatistics and risk-sharing agreements. See programs →
Exclusive distribution · Launch March 2027

Lybb is the exclusive distributor of GO-PEN® in Mexico.

COFEPRIS sanitary registration 1817C2026 SSA, held by Grupo Lybb. Product information is intended exclusively for health professionals.

Information for health professionals

Let's talk about your next dossier, launch or program.

Tell us where your technology stands and we will propose a route on a first call, free of charge.

www.lybb.mx contacto@lybb.mx +52 55 9814 5831 Boulevard Adolfo Ruiz Cortines 3580, Office 110-A
San Jerónimo Aculco, Álvaro Obregón, 01904, Mexico City linkedin.com/company/lybb